A powerful expedition would require an identity that is equally impactful. For the purpose of creating a brand identity for this project, the team got together to put forward a logo concept & name for Shaikha Asma Al Thani’s expedition. The project’s name implies the idea of going beyond, overcoming boundaries & crossing hurdles. With her ongoing dedication & passion for climbing, Asma has managed to cross every limitation that stood in her way. Asma’s project aims as well to highlight concerns around refugees & education, hoping to increase access to education across boundaries for deprived children.