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Creative Work
Focus on Gen Z for Brands

Generation Z, or 'empowered generation,' or the 'green generation' and many other nicknames, includes people born between 1995 and 2010.


Gen Z is coming of age, with the eldest members of the group being just 25.


It's only been recent that companies start paying attention to this group in their commercial efforts, as 40% of world consumers account for Gen Z, the generation with the soon-to-be highest purchasing power in history.


What's specific about this generation?

Branding for Startups. 3 Common Misconceptions

Startup owners routinely work under extreme pressure of a diverse range of tasks for their new businesses.


Often branding has the least priority and comes at the end of their to-do list. New entrepreneurs tend to think small of branding as logo making and tagline writing missing on the branding benefits for companies of all sizes and industries, especially those who just start their journey.


In this post, we try to tackle the most common misconceptions startup owners have.

Referral Strategy Explained

We all try to deliver the best solution with our products or services and invest energy, time, and money in customer experience.

However, what is different from business to business is how we build relationships with our clients.

Some businesses go as far as relying exclusively on referrals. A referral is a recommendation given to a new client by a previous client.

Businesses relying on referrals for growth have a strategy in place.

Demystifying Personal Branding

Within the past decades, personal branding has grown tremendously. Starting with celebrities, politicians, and other influencers and finishing with corporate industries' spokespeople, personal branding is conquering consumers' minds and hearts.

Personal brands are created when one wants to become an authority in a particular industry, publically voice out their message, and engage their unique audience.

Serving Your Client. What It Means in Digital Marketing

Serving is the answer to your business' 'how' question nowadays. It's all about your audience, not you anymore. Serving applies to all business areas: operations, staff training, customer experience from start to finish, writing copy for ads, sites, brochures, social media, and so on.


Long gone are those times when businesses bragged about their products and services on every corner of our digital and print space. As we all get busier, entrepreneurs have less time to grab customer's attention, namely around 3 sec. Naturally, we are all a bit selfish, and we want to see right away what's in that ad or post for me, what I gain if I stay here longer.

Authentic Marketing

The notion of authenticity has firmly established itself in the marketing jargon of the most successful companies, even though it's a relatively new concept. Previously marketers would use quite a different method to 'trick customers into sales' by playing on their imperfections, making them feel inferior, and then giving customers a solution in the form of their product. This method is not entirely forgotten but seeds the way to authenticity. If you haven't mastered the skills of tricking customers into sales, communicating your brand's values genuinely, and radiating passion about your work onto customers where sales happen automatically is much of an easier method. Just because audiences you talk to understand your brand's Whys serves better than convincing. This new trend of simply being genuine as a brand is a new way of doing business.